Jane Fonda Teams Up With Evine To Launch Exciting New Lifestyle Brand

Hey there, friends! You know Jane Fonda, right? She's an incredible woman who wears so many hats—author, actress, activist, and now, she's diving into something fresh and exciting. Jane is expanding her already impressive Hollywood resume by launching a brand-new lifestyle brand in collaboration with Evine. This isn’t just any brand; it’s inspired by her lifelong passion for fitness and health. How cool is that?

Here’s the scoop: Jane, who’s now 80 years old, has joined forces with Evine, a multi-platform interactive video and digital commerce company. Together, they’re developing a lifestyle brand that caters specifically to older women. The collection will include activewear, sophisticated athleisure options, health and nutrition products, and even fitness equipment. It’s all about empowering women over 50 to feel confident, active, and vibrant in their everyday lives.

Jane Fonda on Why She’s Partnering With Evine

Jane herself couldn’t be more thrilled about this partnership. In a statement, she expressed her excitement about working with Evine, saying, "I am so excited to partner with Evine because their robust marketing platform gives me the opportunity to bring my fitness expertise and creative ideas to a market that desperately needs more options for women over 50. We are, after all, the fastest-growing demographic in the world, and it’s about time we get the attention we deserve!"

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Why Jane Fonda is the Perfect Partner for Evine

Evine’s team is equally thrilled to have Jane on board. Nicole Ostoya, the managing director of Evine’s brand development division, shared her thoughts on the collaboration. "Jane is an incredible talent who resonates with women of all ages and backgrounds. We admire everything she stands for as an artist, expert, and activist. Her commitment to domestic production, quality execution, and sustainable practices has truly impressed us," Nicole said. She went on to explain that Jane’s values align perfectly with what Evine’s customers are looking for. "We wholeheartedly believe in everything Jane advocates for, and we couldn’t be more excited about this partnership," Nicole added.

Evine CEO Bob Rosenblatt’s Thoughts on the Partnership

Evine’s CEO, Bob Rosenblatt, echoed the excitement surrounding this new venture. "Our partnership with Jane Fonda marks a bold step into the future. I can’t think of a stronger founding brand than Jane Fonda," Bob said. He praised Jane’s strong, value-driven personality and her vision and determination, which he believes will play a crucial role in the success of this joint effort. "Jane’s dedication to empowering women is unmatched, and we’re thrilled to have her as part of our team," Bob added.

Although the official launch date for Jane’s new lifestyle brand hasn’t been announced yet, the press release revealed that Jane will be making appearances on the network throughout 2019 from Evine’s newly launched LA studio. It’s going to be an exciting journey, and we can’t wait to see what’s in store!